With all the competition out there, selling your home can sometimes take some strategy and out of the box thinking. Buzz needs to be created for your home, but it can be difficult to do that when there are a number of other similar homes out there, all similarly listed.
So how do you stand out? Our latest post will discuss unconventional real Estate selling tactics, and how you can use them to sell your home fast!
Throw A Party
The attendees of your open house have likely attended numerous others that resemble yours in many ways. They’ve experienced the same mundane refreshments, standard walkthroughs, and repetitive speeches. The process can feel rigid and fail to authentically showcase the personality of your home. Instead, consider adopting a more unconventional approach. Depending on the season, hosting a backyard BBQ could be a refreshing change. Not only will this create a more relaxed atmosphere where guests feel at ease, but it will also provide them with a glimpse of the enjoyment and conviviality that your home offers when entertaining. This immersive experience allows potential buyers to envision themselves truly feeling at home in the space.
Use an Unconventional, Humorous Ad
Real estate advertisements often fall into a repetitive pattern where every home is labeled as “beautiful” and most neighborhoods are dubbed “highly desirable.” This lack of originality results in ads that lack creativity and easily blend in with one another. Rather than crafting a generic and uninspired advertisement, set yourself apart by embracing boldness and perhaps incorporating humor. For example, consider a headline like “Man Cave for Sale, (also Comes with 4 Bedrooms!)” Even if potential buyers aren’t specifically seeking a “man cave,” the unconventional approach will leave a lasting impression, and the use of humor adds a relatable human touch, distinguishing your ad from the typical robotic tone of real estate ads.
Big Ticket Items
A recent trend that sellers are finding success with involves enticing buyers by including a high-value item as part of the deal. This item is typically something buyers may have desired but were unlikely to purchase for themselves. Depending on the location and circumstances, this could involve offering a boat or even a car as an incentive. If such extravagant gestures aren’t feasible, consider alternatives like a new large-screen TV or providing a “credit” towards furniture. People are drawn to receiving complimentary items, even if you’ve already factored the cost into your desired sale price.
Get High Tech
Spending a little extra money upfront can lead to some big returns down the line. Think about hiring a videographer to make a video of your house, but have them make it look like the preview to a Hollywood blockbuster! Or have professional photos taken using a drone. The unique, aerial perspective, will add a whole new dimension! People will also be able to “get a lay of the land.” Do forget to include to showcase the neighborhood! Having some great photos of the local area can help potential buyers get a real sense of what living in your home will be like!
Take Your Staging Up A Notch
While many individuals understand the necessity of staging a home to some degree in order to captivate buyers, elevating the staging process to the next level can render your home truly unforgettable. Consider incorporating meticulous details reminiscent of those found in luxury hotels or high-end residences. Display only the most sumptuous and plush hand towels in the bathroom. Serve hors d’oeuvres on an exquisite serving tray. Even if these items are not typically utilized in your day-to-day life, introducing them into your home during these pivotal moments will imbue visitors with a sense of opulence and sophistication. This meticulous attention to detail will distinguish your home from others they may be considering.
Have a Sleepover
Not precisely. If you’ve already vacated the premises and have a hesitant buyer, consider extending them the opportunity to spend a night in the home. This immersive experience allows them to truly immerse themselves in the environment and envision what it would be like to reside in the house and wake up there each morning.